Editorial Guidelines

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These guidelines should inform Yugenpedia contributors on best practices for creating and editing entries on company and industry pages. Suggestions for this page are welcome, and should be emailed to info at yugenpedia dot org.

General Guidelines

  • Yugenpedia is publicly viewable. Do NOT put any information on the site that is confidential or proprietary.
  • Keep articles to a reasonable length. IBM is a multinational company with more than 300,000 employees, annual profits in excess of $10B, and over 100 years of history. Yet its Wikipedia entry is still of a reasonable length. Use that for perspective to keep articles concise. A target would be less than 10,000 bytes (click on the page information link at the bottom of the left hand column to see the byte count of the page).
  • If you are joining Yugenpedia specifically because you are helping to fill out the article about your company, keep in mind that entry is not your page. It is a page about your company, not a page owned and written exclusively by your company.
  • Because the previous point is so important, and many people misunderstand, we are going to repeat it again. This is a page ABOUT your company, it is not YOUR page. Never use we, our, I or other first person language. Try as much as possible to include external references to validate what you state. The whole goal is to capture the spirit of Wikipedia, which is trying to be objective, relying on externally citable sources. Have you been interviewed by an outside organization, for example? Then rather than write new language, cite the article and use language that reflects what is stated in the article.
  • Yugenpedia is jointly edited by the community. The page about a company could be edited by an informed investor, another mentor, or even a competitor (though this is discouraged. If competitors also have pages, rather than getting involved in an edit war or each others entries, we instead suggest that you reach out to them to jointly edit a page about the industry. See, for example Self-sovereign identity.)
  • Edits need to remain respectful and civil, and to one's best available knowledge, accurate and truthful.
  • As with Wikipedia, the credibility of an article is enhanced by links to external sources.
  • How do I use boldface? Italics? include images? For all these questions and more about the mechanics of editing, consult the MediaWiki help page

Company Guidelines

Company entries on Yugenpedia are expected to include the following sections:

  • Introduction: Brief, one or two sentences.
  • Background/History: Should include some background to the industry as well as a brief company history.
  • Product: Keep it simple.
  • People/Team: List only officers and board members. The LinkedIn[1] profile[2] should be sufficient. If you feel that more should be said, edit the LinkedIn profile accordingly.
  • Competitive Landscape: Management's View Discuss the industry and its major players, both incumbents and other startups (for a good example of this section, see AdHash). As of July 8th 2021, companies are strongly encouraged to include a Competitive Landscape Chart in their entries as well.
  • Updates: Update regularly. Monthly additions ensure the company will be listed on the main page in the Updates section. Company pages without updates for a period of six months risk being removed from the active pages of Yugenpedia.
  • See Also: Include links to articles within Yugenpedia.
  • External Links: Be sure to include company's official web site.

The following sections should be placed in the Yugenpedia Vault (see Yugenpedia - For Companies ). For more information contact info at yugenpedia dot org.

  • Intro Video: This video should serve as an introduction that would allow an investor or advisor to feel comfortable asking questions, receiving updates, and providing feedback on your company. It should be 3-5 minutes in length.
  • SWOT: Use the table provided in the sample entry. If you are looking for an excellent example of one, the Prodigi page provides an excellent example.
  • Goals/Results: List goals at the start of each quarter and results at the end of each quarter. Note how this differs from the Updates Section. Namely, Goals/Results Is an objective, time-stamped record of a sequence of time-specific goals the company sets and a reporting out of their performance against the goals. Potential investors place great emphasis on evidence of a management team's ability to set realistic, value-creating goals and then execute on them. Given the importance to investors, this section may well prove the most valuable to companies, both in terms of attracting investors as well as succeeding overall as a company. Be very careful to make these well thought out goals that meet the classic [3]. And only after you have written the results of the first goal on the date you committed to should you enter a new goal.

Sample Article

The fictional Acme Corporation serves as a guide for best practices in creating and editing a company page.

Startup Ecosystem Page Guidelines

Industry pages are designed to be centers of collaboration between companies, investors, and experts that create valuable reference material for rapidly emerging business areas. These pages exist to understand startups in the space in question, providing necessary context that is valuable to readers and potential investors. If you have an idea for a new industry page, email info at yugenpedia dot org.

Company entries on Yugenpedia are expected to include the following sections:

  • Overview:' Give 2-3 sentence overview of this ecosystem topic.
  • "Background:" Review the history of the topic surrounding its inception and any impact that followed its creation.
  • "Relevance Today:" Outline the current state of the topic, naming any major players as well as trends surrounding use and effects of the topic.
  • "Future Potential:" Summarize the spheres that the ecosystem is poised to effect. Include any major predictions by institutions or figures.